Search Marketing News & Views from Our Man on the Street

Should I Write More Content?

The simple answer to that question is, “Yes. You should write more content.” The more complex answer to that question is also, “Yes. You should write more content.” Here’s why . . .

Content makes the world go ’round. Content is everything from a new blog post to a movie trailer, a Facebook comment to a new meme image. We create content every day and we need to keep on coming up with more to share, especially if you run a small business. You don’t necessarily need to “generate buzz”, but you do need to publish content for your potential customers to find. Believe me. They’re looking.

Check out these statistics from the Consumer Electronics Association:

“Thirty-eight percent of consumers used two or more retailer channels (online, mobile or in-store) before making a consumer electronics purchase with retailers that have a brick-and-mortar store, according to a new survey by the Consumer Electronics Association (CEA).

A retailer website is the most preferred place for comparison shopping among consumers, with 58% saying they go there first, compared with 38% who said they go to the physical store first, and 4% who went with mobile research.

Brick-and-mortar stores are still the preferred place to purchase, with 69% saying that’s where they ended up buying, compared with 28% for websites and 4% for mobile. Physical storefronts are still preferred for checking out a product (86%).”

Would you rather they find your competitor’s site when they do their research? Heck no! That’s why you publish content on a regular basis. You let people know about your services . . . How you recently helped So-and-So do This-and-That . . . Upcoming promotions . . . Your thoughts on pertinent issues in your industry. In short, you make your site, yourself, the GoTo resource for your customers.

Give the consumer what they’re searching for. Give them more content.