Search Marketing News & Views from Our Man on the Street

Think Local, Act Mobile

You’ll hear me say it again and again. When it comes to your business, think about how you and your friends use the Internet. How many times a day do you find yourself looking things up on the ol’ laptop? I’d wager that you spend even more time looking things up on your phone. In fact, I’d bet that you use that phone to search for all kinds of local things throughout the day. How ’bout it? That’s why you’ve got to think about mobile users when it comes to local SEO.

From directions to coupons to reviews, the simple fact is people are using their phones to search for local information on a daily basis. You need to make sure your business is the one they find first. I’m sure you do it. You look for restaurant suggestions or a nearby bookstore. Maybe you just can’t remember the name of that pizza place your kid loves, but, guess what . . . your phone knows the name of that local pizza place.

In fact, data recently released by The Marketing Exchange suggests that 97% of consumers search for local businesses online. They also suggest that 84% took direct action after making those local searches. That’s a lot of potential customers, wouldn’t you say? That’s why you’ve got to Think Local, Act Mobile.

Take advantage of every opportunity you have to seize more local SEO results and take over that little 3″-4″ screen that magically drives customers to your doorstep. You won’t regret it.