Search Marketing News & Views from Our Man on the Street

Three Things That Happen When You Don’t Have an SEO Campaign in Place

Many think that search engine marketing strategies are for big businesses, but in actuality, small businesses desperately need them to compete in the modern business world, too.

Don’t believe it? Here’s what’s going on when your site isn’t optimized for search engines.

Potential Clients Are Out There Right Now Looking For Your Business on the Web
About 93% of all online experiences begin with a search engine, which means that the overwhelming majority of people who are interested in learning more about your type of products or services head to a search engine. If you don’t have search engine optimizers (SEO) in place on your site, who do you think they’re going to find? Your competitors.

Traditional Marketing Strategies Can’t Compete With SEO
To make matters worse, search engines marketing is closing a lot more deals for these competitors than you’d think. Every month, 59% of consumers head to Google to find a reputable, local business like yours. These SEO leads have a 14.6% close rate. Traditional, outbound leads, like direct mail, have a 1.7% close rate in comparison. This means that digital marketing companies aren’t only generating more leads, but converting a larger percentage of them than you are, by relying on traditional means of marketing. So while you’re out there spinning your wheels, your competitors’ local SEO strategies are pulling in new sales.

Other Digital Marketing Tactics Aren’t as Effective as Local SEO Strategies
Of course, you could always leap to the top of these search engines results pages with pay per click advertising, but you still need to have local SEO strategies working for you, too. While PPC can get you web traffic and new leads immediately, it’s not as effective as local SEO, because people are more likely to click on organic results — not the paid ads. According to Search Engine Journal, about 70% of the links that search engine users click are actually organic. What’s more, about 79% of people say that they’ll never click on ads — only on the organic results. Without local SEO strategies in place, these prospects are going to click on your competitors’ sites.

So yes, your business does need to have local SEO strategies in place. These marketing tactics will increase your company’s online visibility, its traffic, and ultimately its sales.

If you have any questions about local SEO strategies, feel free to ask in the comments.