Search Marketing News & Views from Our Man on the Street

Search News – December 2014

Suburban Marketing Search News is your monthly source to keep you up to date on the latest trends in search engine marketing and related matters. Make sure you sign up to get the monthly newsletter delivered directly to your inbox.

Do Your Local Listings Sync Up?

The sign on your business is in disrepair. Packages delivered to your business are blocking your doorway. What do you do? You repair the sign and you move the boxes. You make sure your business is easy to find.

The same care is required for your local online presence. You won’t rank well if you have conflicting information on any one of the thousands of sites where Google and other search engines gather local listings data. And, consumers are confused when they see discrepancies—they’re likely to go to a competitor whose listings are clean and consistent.

Luckily, through recently made partnerships, we’ve got you covered. Give us a call and we’ll tell you all about our local listings management service.

Lessons from Cyber Monday 2014

From a 2005 New York Times article: “The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.” December 1, 2014 marked the tenth anniversary of Cyber Monday.

According to “One universal trend emerged on Cyber Monday and throughout the holiday weekend: Consumers are browsing and buying more online with their mobile devices.” According to Custora, Mobile Shopping (ecommerce orders made on mobile devices) accounted for 21.9 percent of Cyber Monday orders. Email marketing drove 23.9 percent of orders.

The lessons are clear—make sure your website is mobile-friendly. Take the mobile-friendly test here. And, set up an email marketing campaign!

Social Media Shakeup

With about 1.35 billion monthly active users, Facebook is the top social media destination. This month, Instagram, with its 300 million users, moved up to second place. Twitter is now in third place with 284 million users.

This is great news for Facebook because Facebook owns Instagram!

To help users connect and follow people and brands, Instagram announced that it will “verify badges for celebrities, athletes and brands, making it easier for you to connect with the authentic accounts you’re looking for.” Click here for more details.

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