Search Marketing News & Views from Our Man on the Street

Search News – July 2014

Suburban Marketing Search News is your monthly source to keep you up to date on the latest trends in search engine marketing and related matters. Make sure you sign up to get the monthly newsletter delivered directly to your inbox.

New Technology Wrangles with Old Laws

Three years ago, a company called Aereo began offering subscribers a cloud-based television antenna that accessed live, over the air broadcast television. Membership included a remote cloud-based DVR to set and watch recordings. According to the company’s website, the basic monthly membership was available to consumers in select areas for $8 a month. This is all in the past because Aereo has been effectively shut down.

On June 25th, in the case of American Broadcasting Companies v. Aereo, the U.S. Supreme Court ruled 6-3 against Aereo, finding that the service provided by Aereo violated copyright laws. Click here to read Aereo’s response to the ruling.

Justices Scalia, Thomas and Alito dissented. Scalia wrote: “The Court should be in no position to make judgments on recently new technologies, and it is instead Congress’s job to determine if the copyright laws should be modified to address these issues.”

Aereo is encouraging consumers to “Contact legislators through Twitter, Facebook and Email and protect your right to use a cloud-based antenna.”

Team Social Media

Social media can be the perfect spot for small business owners to communicate with customers and attract the attention of prospective customers.Click here to read “Nine Small Business Social Media Success Stories.”

Many small business owners have neither the time nor the inclination to become fluent in the language and etiquette of social media. Even those who do attempt to figure it all out will struggle to design, implement and fine-tune the campaign.

Outsourcing is certainly a good option, but no one knows your company like you do. When you hire an individual or a firm to manage your social media, keep in mind that you’re an important part of the team—the one who ensures that social media interactions are authentic and represent the essence of your company.

New and Improved: Google My Business

Upon the arrival of Google+ Local, many small business owners who were attempting to manage their Google local listings finally had to admit defeat. Local listings management has never been easy, but it seems that Google has done more to complicate matters than fix them. The new Google My Business product looks like a big improvement.

According to Google:

If you previously used Google Places for Business or Google+ Pages Dashboard to manage your business information, your account has been automatically upgraded to Google My Business. Google My Business makes it easier than ever to update business information across Google Search, Maps and Google+. Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using.

Click here to read Frequently Asked Questions about Google My Business.