According to the Direct Marketing Association, Email Marketing campaigns typically offer the highest Return On Investment (ROI) in online marketing, earning $40.56 on average for every dollar invested. That’s not too shabby.
The sad truth is that most people will not make a purchase the first time they visit your site. They may not even purchase the second time around. Most visitors will be looking for information or comparing services and prices before they make a commitment. In fact, Marketing Sherpa’s 2012 Email Marketing Benchmark report claims 73% of leads are not sales-ready.
Email Marketing is one of the single most effective ways to nurture those leads, eventually turning tire-kickers into customers. When compared to Social Media, there are 3X as many email accounts as Twitter and Facebook accounts combined. You should also consider that 72% of people check their email 6 or more times a day. Those two facts combined present an astonishing amount of opportunity for your business.
From email creation to launch and tracking, our Email Marketing platform includes everything you need to run world class email marketing campaigns with the added benefit of consolidating all of our online marketing programs in one place. We make creating content easy with targeted email templates, free graphics, and premium writing services. We don’t just offer software left to your own devices. We provide top-level service and training to help you take advantage of one the most successful online marketing platforms to date.
Contact us to discuss how we can help you create a successful Email Marketing Campaign for your company.