SEO for Small to Medium-Sized Businesses
- What exactly is Search Engine Optimization?
- Is SEO really that important?
The answer to the first question is easy. SEO is the combination of research, strategy and content creation we use to drive traffic to your site naturally, without paying for clicks. You see, the days of setting up a home page and waiting for visitors to come to you is over. These days, you’ve got to work to drive traffic to your site and you can do that one of two ways.
You can pay for traffic using PPC ads and you could do very well. PPC is effective, but the downside is that it can be costly. Unfortunately, many small business owners simply can’t afford to try to outbid Amazon and still make a profit. That’s where SEO shows its importance.
Using Search Engine Optimization, small businesses have the ability to create an advantage against almost any competitor imaginable. SEO isn’t free, but it is a much more cost effective way to drive traffic when compared to PPC. Plus, SEO helps expand your site and establish you as the expert in your industry by creating pages and pages of useful, informative content.
You see, it’s that useful and informative content that will set you apart from every other site in your niche. That content is the key to a successful website and a successful business.
SEO & Content Marketing
The theory behind SEO and Content Marketing is a simple, but highly effective Search Marketing Strategy that continually adds useful content to your site. We know you’re busy running yourbusiness, so let us create the content your site needs.
- We identify facts and information about your business, keywords and themes that attract people looking for your products and services, and lay the groundwork for the campaign.
- We design meaningful content, including articles, blogs, infographics and videos that will be of genuine interest to your clients and potential clients.
- We track, fine-tune and optimize the campaign to make sure it’s reaching your clients, potential clients and the search engines.
- We distribute the content to the right people and places, engage people across the web, earn links to your website and improve your search rankings.
What we offer is a soup to nuts SEO Strategy to create content and drive convertible visitors to your site. After all, what good is traffic if they don’t become customers?