Search Marketing News & Views from Our Man on the Street

Here Come the Predictions

It happens every year without fail. Right about this time, just about the week of Thanksgiving, we start to see the predictions for how to handle online marketing services in the coming year. With titles like “SEO in 2014” and “How to plan for SEO in 2014”, it’s a phenomenon that can’t be stopped.

Of course, the predictions are not all without merit. Some SEO predictions actually contain usable information. However, the best advice for the coming year is simple. In order to remain relevant and increase your digital footprint in the year to come, you only need to keep it real.

Yup. I said it. I said, “Keep it real”. Not like Dave Chappelle “Keep it real” (because that’s all about how keeping it real goes wrong), but keep telling your story. Stay true to your audience and your customers by continuing to provide useful information. Answer the questions that need to be answered. Retell stories from the work week, because if one of your customers had that problem, you can bet there are countless others who are experiencing the same issue. If your site is the site that helps them, they tend to come back for more.

SEO and content marketing aren’t about quick wins. It’s about building a platform – a foundation – that uses information to drive leads. Are there any new tricks or angles to use in the coming year that could help build that foundation? Possibly. But you’d be better off sticking with what works . . . creating good content.

What you should be doing in 2014:

  • Make sure you are publishing new posts on the regular (even if that means once a month).
  • Make sure you, and your staff, are active on Social Media channels. Don’t cram your business down your friends’ throats, but occasionally sharing relevant posts in your social circles can go a long way.
  • Speak with authority, because your potential customers are looking for a leader.
  • And yes, keep it real. Be honest with yourself and your customers. People appreciate real information, not a constant barrage of marketing hype.

If you need help telling your story, get in touch with us. We’d be happy to help you tackle the new year by gearing up for some genuine content marketing.

Photo by dominicotine via Flickr CC