Search Marketing News & Views from Our Man on the Street

No Idea? No Problem! Three Great Tools For Bloggers

It’s the battle cry of digital marketing companies far and wide — from your local small business web design company to the biggest search engine marketing service in the world — “Content is King!”

And for good reason, too. According to Marketing Sherpa, content marketing can provide an approximate 2,000% increase in site traffic. What’s more, Search Engine Journal reported that companies who use content marketing tactics in blog posts have about 434% more indexed pages than companies who don’t. In fact, content marketing is so important that about 81% of U.S. businesses claim their company’s blog is a vital business asset.

However, blogging can be hard, especially for those of us who are less than creative. Thankfully, there are digital marketing tools that can make the whole process a little bit easier. Here are just a few.

31 Days to Build a Better Blog.
“31 Days to Build a Better Blog” is an e-book whose purpose is to help bloggers of all skill and experience levels take their blogs to the next level one day at a time for a month. It’s a quick, easy read, and is great for every blogger, from amateurs to pros.

Portent’s Content Idea Generator.
Portent’s Content Idea Generator is one of the best digital marketing tools for bloggers. If you’re ever stuck for a topic, you just enter a simple keyword and it’ll spit out a pretty neat topic. For example, if you were to type in “digital marketing tools,” it might suggest you do a piece about “What the Beatles Could Learn from Digital Marketing Tools.”

The Hemingway App.
For those of us who aren’t all that confident in our writing abilities, there’s the Hemingway App. You simply copy and paste a piece of content into its text editor, and it highlights areas that may need editing.

These are just a few of the digital marketing tools out there that can make blogging a whole lot easier. If you have any questions, feel free to ask in the comments.