Search Marketing News & Views from Our Man on the Street

SEO — What It Is, and Why You Need It

Internet marketing is one of the most important aspects in a business’ marketing strategy, but it’s definitely not easy to stay ahead of the curve and actually make it work in your favor. Search engine optimization (SEO) is definitely an important part of internet marketing, and it isn’t too complicated when you really understand all the nuts and bolts behind it, but it can seem pretty daunting at first. But here are just a few statistics that prove how important search engine marketing strategies are, and why it’s imperative to take advantage of SEO tips and tools.

SEO includes many subcategories, and they all have their own benefits. Search engine marketing strategies often include PPC (Pay Per Click) advertisements, content creation (like articles and buzzgraphics), and social media marketing. It’s possible to take advantage of just one of these methods, but to get the most out of your SEO campaign, it’s best to combine all of these strategies into one package. Sure, it might seem a bit intimidating at first, but they all fit well together and can provide even the smallest business with some pretty solid digital marketing solutions.

For example, according to Search Engine Journal, search engine marketing strategies result in a 14.6% closing rate on leads — which is pretty impressive next to the 1.6% closing rate for direct advertisements. Research also shows that the majority of internet users completely ignore paid advertisements on webpages — and even when they do pay attention to the ads, how often do you think users actually click on the ads? Not very often. Let’s just leave it at that. Not very often at all.

Search engine optimization packages give you way more bang for your buck. Research shows that inbound SEO leads cost more than 60% than what it costs to create outbound leads through ads. Furthermore, in a recent report by Marketing Sherpa, adding high quality SEO content creation to your advertising campaign can increase revenue by as much as 40%. Forty. Percent.

SEO is the marketing of the future. You probably hear the phrase all the time that “X,Y, and Z are the future of this industry.” But in the case of internet marketing, it’s true. High quality web design and SEO services — especially those geared toward internet users who access content on a mobile device — aren’t just becomingmore important than ever before. They’re already incredibly important. It’s estimated that at least one-third of all internet searches are completed on mobile devices, and the majority of marketing experts note that having a solid SEO campaign strategy is becoming more important each year.

Seems like a lot to take in, doesn’t it? Yeah, we know. But you shouldn’t be scared of SEO just because it’s a bit confusing. There are plenty of search engine marketing tools out there that can help you make the most of your business — not just now, but for years to come.