Search Marketing News & Views from Our Man on the Street

Tips and Tricks to Boost Your Small Business SEO

Internet search engine optimization is crucial to getting your small business’s name out there, and finding new customers. According to a 2012 report, content marketing results in a whopping 2,000% increase in traffic, which leads to a 40% increase in revenue for the average business. But not only do you want to get your business’s name out there, you also want the right people to find it.

Local marketing online will help the customers who are in your area find your business first when they are searching. And while it’s all well and good to have people across the country find your business in their search results, it doesn’t do you much good if they’re looking for a place to eat lunch in Miami and you own a diner in Detroit. That’s where localizing your Internet search engine optimization comes into play.

The first of many small business SEO tips is to create a place page for your business on each of the major search engines. Fill in your basic information: phone number, location, hours, etc. You’ll want to make sure to properly categorize your page, to help the search engine understand what it is you do.

You should also have citations from other businesses elsewhere on the web. Citations are any mention of your business on another website. Even just the name or the phone number is a citation, but obviously, more information is even better. Examples of typical locations where your business might be listed are an online phone directory, a chamber of commerce member page, or the sponsor page of a charity your company is supporting.

Lots of reviews and photos will help your business catch the eye of potential customers. Reviews will let them know what other customers thought of their experience with your company, and photos will tell them if yours is the kind of place they’re looking for.

Most importantly, make sure that when potential customers do find your business’s website in their search, the website has a lot to offer them. Make it eye-catching and informative. Make sure you include pertinent information about your business, but also include original content, like a blog. Studies show that companies that blog average 434% more indexed pages than those that don’t. Show your customers how much you know, how skilled you are in your field, and make them want to do business with you.

Familiarizing yourself with web design and SEO, or finding the right search engine marketing service to take care of it for you, will make all the difference in the marketing success of your business. Internet search engine optimization is the key to getting your voice heard in today’s business world.