Search Marketing News & Views from Our Man on the Street

Whose Got Time to Write Quality Content?

As life and work got in the way of my duties as “Man on the Street” for Suburban Marketing, I realized something. If you’ve been around Internet Marketing for any length of time, you’ve heard the phrase “Content Is King”. Well, with all of the search algorithm updates in recent years, that phrase has been altered somewhat. The new phrase is “Quality Content Is King”, but “quality” is a subjective term.

There is a broad definition of quality that applies to pretty much every content scenario. When we say your site desperately needs quality content to drive traffic, we’re talking about useful content – informative content. The days of seeing your online visibility increase by publishing useless dribble stuffed with keywords are long gone. These days, you’ve got to provide value to remain relevant. Unfortunately, that value comes at a price.

Whether you realize it or not, you’re paying to create quality content. Either you are paying a small business marketing agency, like Suburban, or you are paying yourself in the form of time. Yes, it’s true. Time is most certainly money and you can even enjoy the added bonus of frustration. When you’re working on content for your site, your time/money costs can quickly add up.

You are likely spending far too much time trying to write a simple article, because you either don’t want to write content or mistakenly believe you can’t. Or you simply don’t want to write content, because you’re too busy actually running your business. It’s a tough spot to be in, because you know you need to publish content to keep your search traffic coming, but how do you find the time?

Sometimes, there simply isn’t enough time in the day. That’s a fact. It’s also a fact that most sites don’t need a new blog post or article every day of the week. If you can swing it, schedule an hour once a week to sit down and bang out a new article for your site. Simply tell a story about a recent customer experience or success story. Inform you potential customers by telling them how you helped someone in a similar situation.

Or drop us a line. We’ve got a staff of writers that are eager to help you tell your story.