Search Marketing News & Views from Our Man on the Street

You Won’t Believe What Facebook Is Doing to Its News Feed! (Spoiler: Getting Rid of Clickbait.)

Facebook is taking a shot at the king of search engines marketing, but will their efforts have an effect?

The social network giant has tweaked its news feed algorithm in an attempt to minimize clickbait — a form of content that relies on sensationalist, misleading titles and links rather than on quality marketing content development.

While some quality sites do employ clickbait, like Upworthy, it’s become one of the most overused digital marketing tools of spammy, low-quality blogs and sites. Links that say things like “SIN CITY 2 Just Did Something Impressively Terrible” or “This Famous Woman Told This Famous Newsman Just How Wrong He Was. At The End, She Was So Right” have begun to crowd users’ news feeds, and become a serious nuisance.

So in order to improve the quality of their news feed and vanquish the cheapest of search engine marketing tools, Facebook will be taking a closer look at the time spent on pages, because the longer someone spends reading an article, the more likely it is to be valuable, quality content. If they click it, and then go right back to Facebook, it suggests that they didn’t get something they wanted.

In the past, Matt Cutts and the Google SEO guidelines have made it clear that social signals do not directly affect a site’s SERP rank, and so social media should not be factored in to a site’s search engines marketing strategy.

However, Facebook’s tweak will definitely have serious repercussions for many search engines marketing strategies, considering the fact that Facebook drives the most traffic of any social network with 23%, while sites like Pintrest and Twitter only drive 5.7% and 1% respectively according to Shareaholic.

This updates means spam accounts won’t be able to get pull in any traffic, and thusly have to revamp their search engines marketing strategy.

But will this update truly kill clickbait, or will it rear its head in other social networks? Will spam accounts simply stop wasting users’ time and get their search engines marketing strategies more in line, or will they find another way to cut corners?

Tell us what you think in the comments! How do you think this update will impact search engines marketing?